Charles Zanor, a psychologist and Suffield resident, will present a program on behavioral economics, discussing things like brand
loyalty, going to the casino and shopping for sales. He recently wrote a piece on the subject for Scientific American.
When we think of “economic theory”, we mostly think big – supply and demand, inflation and
recession, national debt and taxes. But what does all that have to do with how
we make financial decisions in our day-to-day lives? Register online or by phone.
In some cases, not much. Often, how we spend or refrain from spending our money is more
a matter of “behavioral economics.” How much are we willing to spend on concert tickets, for example?
If we buy them, would we be later willing to sell them at a higher price?
What happens if circumstances make it hard for us to actually go to the concert